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简答题 外贸外语
2013-06-26

敬启者:
我们非常感谢你方对我们的信任,提议我方担任你方在中国的独家代理,销售你方的美容产品。
的确,如你方所说,我国市场对你们的美容系列产品的需求正在不断上涨,但是我方认为目前尚不能判断能达到多少销售额。这里的女性时尚意识较为淡薄,因此需要发起广泛的广告活动,激发真正广泛的兴趣。此外,你方还必须面临来自与国际市场有联系的大型公司的竞争。
尽管如此,若你方愿在第一年里做一定的广告以支持我方销售,我方愿意为之一试。相信你方能够理解,仅我单方广告不足以满足需要,难以建树你方产品的市场地位,且我方不应负担这些广告费用。
谨启

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答案解析

Dear Sirs,
We appreciate the confidence you show in us by offering us a sole agency here in China for your range of beauty preparations.
You are right in saying that there is an increasing demand for your class of preparations in our country, although we think it impossible yet to judge the sales level that could be reached.Women here are not so fashion-conscious and it would need an extensive advertising campaign to create a really wide interest.Then you have to face the competition of the big firms with international connections.
However, we are willing to give it a trial if you feel disposed to back us up with a reasonable amount of advertising in the first year.We are sure you will appreciate that our own advertising would be inadequate to meet the need of getting your lines established, and that we could not be expected to bear these costs.
Your comments will be very welcome, and we thank you meanwhile for giving us the first opportunity of taking up your agency.
Sincerely yours,

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