单选题
中级
2014-03-20
According to the article，to get customer information is considered to be
A．an effective marketing method．
B．easier if the company adopts a customer—driven business model．
C．an impossible task to accomplish by many companies．
D．difficult for a company with an integrated view of customers．
参考答案
B
答案解析
B。从文中第二段“This 360一degree view provides analytics from multiple channels (direct，web，fax，E—mail，call center，sales/marketing)and consolidates into a common repository．”可知，这种360度的视角从不同 角度提供分析。
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A．the project is too large。
B．it involves strategic Investment．
C．the implementation is too integrated．
D．there is inadequate funds．
A．complete customer files
B．retention of customers
C．good relationship with customers
D．broad preferred channels
A．Invest enough money in the project at the start．
B．Develop the project gradually or repeatedly．
C．Be aware of its significant impact on the company．
D．Determine and keep the scale to the end．