According to the writer，a CRM implementation fails because

A．the project is too large。

B．it involves strategic Investment．

C．the implementation is too integrated．

D．there is inadequate funds．

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答案解析

D。从文中第四段“Some analysts suggest most businesses underestimate the cost of a CRM implementation by 40—75 percent．”可知，一些分析家暗示大多数企业削减了CRM实施费用的40%一75%。选项D中inadequate funds与 underestimate the cost相对应。

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1 What is the key factor of reducing the risk of a CRM solution?

A．complete customer files

B．retention of customers

C．good relationship with customers

D．broad preferred channels

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2 What can lead to a successful CRM strategy?

A．Invest enough money in the project at the start．

B．Develop the project gradually or repeatedly．

C．Be aware of its significant impact on the company．

D．Determine and keep the scale to the end．

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