What can lead to a successful CRM strategy?

A．Invest enough money in the project at the start．

B．Develop the project gradually or repeatedly．

C．Be aware of its significant impact on the company．

D．Determine and keep the scale to the end．

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答案解析

B。从文中最后一段“Never deploy…Always take an incremental，evolutionary，or iterative approach．The impact to your organization can be significant，thus，proceed slowly and ensure the returns on investment measures are in place．”可知，采用一种循序渐进，重复的方法，这对你你组织的影响是巨大的，因此，要缓慢前进，保证投资的收益到位。选项B中gradualy or repeatedly与incremental，evolutionary，or iterative为同义替换。

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