According to the writer，a customer—driven business model ensure customer loyalty by

A．attaching great attention to customer’S buying inclination．

B．keeping track of what customers have pumhased．

C．having a panorama understanding of customers．

D．launching new products and services quickly．

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C。文中第二段“At the heart of customer— driven business model is a clear understanding of the customer—not just customer trends (although this is useful information，too)，but the buying habits and history of every one of your customers．”可知，在以顾客为取向的经验模式中，不仅仅是了解顾客趋势，而是每一名顾客的购物习惯和购物历史。选项C中a panorama understanding of customers与a clear understanding of相对应。

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1 According to the article，to get customer information is considered to be

A．an effective marketing method．

B．easier if the company adopts a customer—driven business model．

C．an impossible task to accomplish by many companies．

D．difficult for a company with an integrated view of customers．

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2 According to the writer，a CRM implementation fails because

A．the project is too large。

B．it involves strategic Investment．

C．the implementation is too integrated．

D．there is inadequate funds．

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3 What is the key factor of reducing the risk of a CRM solution?

A．complete customer files

B．retention of customers

C．good relationship with customers

D．broad preferred channels

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