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单选题 公共英语四级
2014-01-23

In the view of social scientists,EQ is________.

A.one’s ability to survive
B.empathy
C.graciousness
D.the ability to“read”a social situation

参考答案

A

答案解析

A【解析】由第四段的第四句“In social research circles,EQ denotes one’s ability to survive,(在社会研究界,情商指的是一个人的生存的能力,)”可知,选项A正确。选项B,C和D在第三段的最后一句“social science researchers have concluded that it’s possible to improve a person’s EQ,and in particular,a person’s‘people skills,’such as empathy,graciousness,and the ability to‘read’a social situation.(社会科学研究人员总结说提高一个人的情商是有可能的,特别是提高一个人的‘人的技巧’,比如同情、礼貌和‘读’社会情况的能力。)”中出现,但这三者都只是情商的表现形式,归根结底,情商是指一个人的生存能力。所以,本题选择A。

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A.it’s universally accepted that it is possible to improve one’s IQ
B.there is nothing in common between IQ and EQ
C.a person with high EQ is willing to take risks
D.a person with low EQ is likely to sympathize with other people
2 根据以下资料,回答题:
    Queuing is nothing special in Japan.Every day,television programs show long lines of people queuing for up to one hour even in front of regular noodle shops,only to finish their food within less than ten minutes.
    Why Japanese people queue so often? Do they love it? Probably they d0:According to Japanese people,just like an excessively high price Call evoke an image of equally high quality,long waiting lines act as an indicator for popularity,reduce availability and increase the subjective value of a good.Thus,for many Japanese customers,waiting lines are probably the most effective advertisement.For example,in an article published in The Japan Times in summer 2007,a Japanese woman confessed that she enjoyed queuing outside shops and restaurants and that she usually joined the line before asking the person in front of her what kind of product was sold.Standing in line also increases and extends anticipation until-yatto!(finally!)-patience is rewarded with the desired product.But when taken to an extreme level,the product one is actually queuing for ceases to be of any importance at all.
    There are also some customers who are unable to queue or who are unwilling to wait,thinking it’s a waste of time queuing in a line.What could they do? They can rent a queuer who will stand in line and purchase the desired product for them.Obviously,this service is not free of charge.Some service companies who offer all kinds of unusual service provide rentable“queuers”.What’s more,in addition to providing queuers to individuals,the service companies also provide queuers to some shops to increase the image of a hard—to—get product and make customers want to join the line by forming or extending lines.Therefore,waiting lines have become a marketing tool and it would not be surprising to find professional queuers in a line.Some people view it a pure speculation,but they can’t deny that it really works and the wage of a few professional queuers to keep the line in shape would be a minor investment compared with what would happen if the queue suddenly disappeared.
    However,Success is not always guaranteed because the attractiveness of waiting in line can easily backfire if the desired product does not meet expectations.

What is the marketing tool appears in the text?
A.Providing queuers to individuals.
B.Providing queuers to shops.
C.Hiring professional queuers to wait for oneself.
D.Hiring professional queuers to keep a line in shape.
A.All the Japanese people love queuing.
B.Japanese people join in a line without asking what product is sold.
C.Waiting lines are very attractive to some Japanese customers.
D.Japanese advertisements are waiting lines.