Advertising has its origins in

A．shop window displays and the wrapping of goods

B．face to face contact between sellers and buyers

C．the communicative abilities of a trained sales person

D．articles in newspapers and magazines

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参考答案

第二段最后三句“After all，the resources of advertising are to be found in the market place”表明广告归根到底是发生在sellers和buyers之间的。

1 People have realized that resources are wasted if goods

A．are not of lasting value

B．are not sold at a high price

C．remain unsold for a long time

D．remained unsold in export markets

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2 The text makes a point that goods will sell well if

A．advertisements show the tree value of them

B．enough money is spent on advertising

C．advertisements are well designed

D．they are of high quality

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3 The best title of this passage would be

A．Benefits of Advertising

B．A Brief History of Advertising in the UK

C．Limitations of Advertising

D．Production and Advertising

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