The best title of this passage would be

A．Benefits of Advertising

B．A Brief History of Advertising in the UK

C．Limitations of Advertising

D．Production and Advertising

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参考答案

答案解析

本题考查对文章的整体把握，本文主要讲述了广告的益处。

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1 根据下列文章,请回答题。Text 3
Companies with large scale need a way to reach the savings of the public at large. The same problem, with a smaller scale, faces practically every company trying to develop new products and create new jobs. There can be little prospect of raising the sort of sums require from friends and people we know, and while banks may agree to provide short term finance, they are generally unwilling to provide money on a permanent basis for long-term projects. So companies turn to the public, persuading people to lend them money, or take a share in the business in exchange for a share in future profits. Thus they do by issuing stocks and shares in the business through the Stock Exchange. Only by doing so can they put into circulation the savings of individuals both at home and abroad.
When the saver needs his money back, he does not have to go to the company with whom he originally placed it. Instead, he sells his shares through a stockbroker to some other savers who is ear- nest to invest his money.
A lot of the services needed both by industry and by each of us are provided by the Government or by local authorities. The governments at all levels furnish us with hospitals, roads, electricity, telephones, equipment and other new development. The money raised through taxes alone can't serve us properly. The government, local authorities, and nationalized industries therefore frequently need to borrow money to support major capital expenses, and they too, come to the Stock Exchange.
There is hardly a man or woman in this country whose job or whose living standard does not rely on the ability of his or her employers to raise money to finance new development. In one way or another, the money needed must be gathered from the public at home or abroad. The Stock Exchange exists to supply a channel through which these savings can reach those who need finance.Almost all companies involved in new production and development must

A．depend on their own financial resources

B．invite the banks to provide long-term finance

C．borrow large sums of money from friends and people they know

D．rely on the population as a whole for finance

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2 The money which enables these companies to continue their projects is

A．repaid to its original owners as soon as possible

B．raised by the selling of shares in the companies

C．exchanged for part ownership in the Stock Exchange

D．invested in different companies in the Stock Exchange

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3 When the savers want their money back, they

A．ask another company to obtain their money for them

B．look for other people to borrow money from

C．put their shares in the company back on the market

D．transfer their money to a more successful company

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