公共英语三级
Although one might not think so from some of the criticism of it, advertising is essential to the kind of society in which people in the United Kingdom, and a very considerable proportion of the world at large, live. Advertising is indispensable as a means of communicating with others, of telling them about the goods and services that are provided, and of which most of them would never get to hear at all if it were not for advertising. And advertising is extremely helpful to promote a rising standard of living.
In talking about advertising, one should not think only in terms of a commercial on television, or an advertisement ,in the newspapers or periodicals. In its widest sense, advertising includes a host of other activities such as packaging, shop displays and--in the sense of communication even the spoken word of the salesman. After all, the resources of advertising are to be found in the market place.
For many years it was considered that it was enough to produce goods and supply services. It is only more recently that it has become increasingly understood that the manufacture of goods is a waste of resources unless those goods can be sold at a fair price within a reasonable time span. In the competitive society in which we live it is important that we go out and sell what we have, and advertising plays an important role in this aspect, whether selling at home or in export markets.
About two percent of the UK gross national product is relied on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Certainly, advertising does try to attract the interest of the potential consumer, but if the article when purchased does not match up to the standards that the advertising suggests that it will, it is obviously exceedingly un- likely that the article will sell well.According to the text advertising is important to
A.every potential consumer in the world
B.large countries in the world
C.people with a high standard of living
D.a large number of people in the world
虽然广告对英联邦以及世界大部分地区的社会生活都是必不可少的.但是人们可能并不这样认为,而且他们对广告颇有微词。广告是一种必不可少的沟通方式,可以与人交流、传播商品与服务信息,倘若没有广告,绝大多数事物对我们来说都是闻所未闻的。并且广告也非常有助于提高生活质量。
一提到广告,我们不能只想到电视广告和在报纸、期刊上的广告。从最广泛的意义上说,广告包括包装、店铺陈列,从交流的角度来说甚至包括销售人员所做的推销。总之,广告根源于最基本的市场交易中。
有很多年人们一直认为只要生产产品和提供服务就可以了。直到近些时候人们才逐渐认识到,只有商品在一个不错的价格和合理的时间段之内销售出去,才不算是浪费资源。我们生活在一个充满竞争的社会里。重要的是要走出去推销我们的商品,不论是在国际或国内的市场上,广告在这方面都起着十分重要的作用。
英国国民生产总值的2%都依托于广告。但这并不是说广告是企图向消费者们推销他们不需要的商品。当然广告试图吸引潜在的消费者,但是如果购买的商品与广告中所提到的商品质量不符的话,很显然这种商品也不可能很畅销。
由文章第一句话可知选D。
你可能感兴趣的试题
A.shop window displays and the wrapping of goods
B.face to face contact between sellers and buyers
C.the communicative abilities of a trained sales person
D.articles in newspapers and magazines
A.are not of lasting value
B.are not sold at a high price
C.remain unsold for a long time
D.remained unsold in export markets
A.advertisements show the tree value of them
B.enough money is spent on advertising
C.advertisements are well designed
D.they are of high quality
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