单选题
成人英语三级
2017-09-07
根据下面资料,回答题
Packaging is a very important form of advertising. A package can sometimes motivate
people to buy products. For example,a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products--or to ask their parents to buy for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product.in plain container might cost less,people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has "Economy Size"or"Family Size" printed on it. This suggests that the larger size has the most products for the least money. But that is not always true. To find it out,a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pic-tures do not tell the whole story. Only the product inside can do that.
"A buyer will get something for nothing" in paragraph 2 may probably mean__________.
A.a buyer will not get what he pays for
B.a buyer will get more than what he pays for
C.a buyer will get something useful free of charge
D.a buyer will get more but pay less
参考答案
C
答案解析
【参考译文】
包装是广告的一个非常重要的部分。一个好的包装有时会促使人们购买某种产品,例如,一个小孩可能会因为包装盒子上印有一个电视演员的图片而要买那份早餐食品,小孩对图片的兴趣远远大于他对早餐的兴趣。一些供小孩涂色或者剪切的图片、包装上印刷的游戏、盒子中装着的小礼物等同样会促使许多小孩购买产品——或者要他们的父母为他们买。
有些包装显示,顾客爱占小便宜。那些包装在可重复使用的容器中的食物产品就是例证。尽管装在一个普通容器中的同样的产品价钱要低一些,但是,因为人们认为包装是免费的,所以他们通常还是更喜欢购买装在可重复利用的玻璃器皿中的产品。然而,包装的成本是计算在产品的成本中的。
包装的尺寸同样也会促使人购买。包装上可能印有“经济型”或者“家庭型”,这表明大号包装内容最多,而价格最低。但是事实上这并不总是对的,要看是否真是这样,买者要知道该产品是怎么出售的,每单位卖多少钱。
包装上的信息应该可以提供一些答案。但是对于任何一个买家来说,最重要的事情是要记住,包装就是广告。包装上的词和图片并不是事情的全部,只有里面的产品才是。
【答案详解】
语义词义题。这句话直译是“顾客想不付出就得到某物”。与C选项意思相符,“顾客想免费得到有用的东西”。
包装是广告的一个非常重要的部分。一个好的包装有时会促使人们购买某种产品,例如,一个小孩可能会因为包装盒子上印有一个电视演员的图片而要买那份早餐食品,小孩对图片的兴趣远远大于他对早餐的兴趣。一些供小孩涂色或者剪切的图片、包装上印刷的游戏、盒子中装着的小礼物等同样会促使许多小孩购买产品——或者要他们的父母为他们买。
有些包装显示,顾客爱占小便宜。那些包装在可重复使用的容器中的食物产品就是例证。尽管装在一个普通容器中的同样的产品价钱要低一些,但是,因为人们认为包装是免费的,所以他们通常还是更喜欢购买装在可重复利用的玻璃器皿中的产品。然而,包装的成本是计算在产品的成本中的。
包装的尺寸同样也会促使人购买。包装上可能印有“经济型”或者“家庭型”,这表明大号包装内容最多,而价格最低。但是事实上这并不总是对的,要看是否真是这样,买者要知道该产品是怎么出售的,每单位卖多少钱。
包装上的信息应该可以提供一些答案。但是对于任何一个买家来说,最重要的事情是要记住,包装就是广告。包装上的词和图片并不是事情的全部,只有里面的产品才是。
【答案详解】
语义词义题。这句话直译是“顾客想不付出就得到某物”。与C选项意思相符,“顾客想免费得到有用的东西”。
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A.the size of a container
B.a container with attractive picture
C.a well-designed container
D.a plain container with low cost
A.It's not good to buy the product which is sold in a glass or dish.
B.The quality of a,container has nothing to do with the quality of the product.
C.The best choice for a buyer is to buy a product in a plain package.
D.A buyer should buy what he needs most rather than a well-designed package.
A.In fact glasses or dishes used for packaging do not cost money at all.
B."Family Size" printed on the package means that it is rather economic.
C.To a chitd,:even to an adult, the form is far more important than the content.
D.Words and pictures written on the package are thought to be an advertisement.