Questions refer to the following article. Every product on the marke-考呗网

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单选题Questions refer to the following article.
Every product on the market has a variety of costs built into it before it is ever put up for saleto a customer.There are costs of production, transportation, storage, advertising, and more.Eachof these costs must bring in some profit at each stage: truckers must profit from transporting products, or they would not be in business.Thus, costs also include several layers of profits.The selling price of a product must take all of these costs (and built in profits) into consideration.The selling price itself consists of a markup over the total of all costs, and it is normally based on a percentage of the total cost.
The markup may be quite high, 90 percent of cost, or it may be low.Grocery items in a supermarket usually have a low markup, while mink coats have a very high one.High markups,
however, do not in themselves guarantee big profits.Profits come from turnover.If an item has a50 percent markup and does not sell, there is no profit.But if a cereal has an 8 percent markupand sells very well, there are reasonable profits.
While most pricing is based on cost factors, there are some exceptions.Prestige pricing meanssetting prices artificially high in order to attract select clientele.Such pricing attempts to suggestthat the quality or style of the product is exceptional or that the item cannot be found elsewhere.
Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing.Leader pricing meanssetting low prices on certain items to get people to come into the stores.The products so priced arecalled loss leaders because little or no profit can be made on them.The profits are made from otherproducts people buy while in the store.Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers.The store, however, has no intention of sellinggoods at the bait prices.The point is to get people into the store and persuade them of the inferiority of the low priced item.Then a.higher priced item is presented as a better alternative.
A common retail tactic is odd priced products.For some products of $300, the store will setthe price at $295 or $299.95 to give the appearance of a lower price.Automobiles and other highpriced products are usually priced in this manner.For some reason $7995 has more appeal to apotential car customer than $8000.
Bid pricing is a special kind of price setting.It is often used in the awarding of governmentcontracts.Several companies are asked to submit bids on a job, and normally the lowest bidderwins.A school system may want to buy a large number of computers.Several companies are askedto submit prices, and the school district will decide on the best bid based as well on considerationsof quality and service.
In the first paragraph, "markup" most probably means___________.

A．the amount by which a price is raised
B．margin
C．turnover
D．net profits

参考答案：A进入在线模考

从第一段最后一句话得出，最后制定价格时，除了包括所有成本，还有标高的那部分金额，即差价。不可能是选项B盈余，选项C营业额，选项D净利润。故正确答案为A。

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1 The second paragraph most probably implies___________.

A．reducing cost will increase profits certainly
B．profits depend on how fast goods are selling
C．fair markup promise the greatest profits
D．lower markup brings reasonable profits

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2 In a department store, the purpose of prestige pricing___________.

A．demonstrates the bad quality of these items
B．gets them to purchase some other articles
C．earns some dirty money from these items
D．persuades the rich customers to buy

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3 Odd,pricing method___________.

A．is often used with very expensive items
B．is only effective on potential car customers
C．is the most popular way of pricing a product
D．is the most effective way of selling low priced products

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