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2014-03-19

第(14)题______

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150。细节题。前l50台可以在二十四小时内送到。

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1 第(15)题______

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2 回答题
Read the article below about the executive's report.
For each question (23-28) on the opposite page, choose the correct answer.
Mark one letter (A, B．or C) on your Answer Sheet.
Chief Executive's Report
Bennetts has remained the region's leading catalogue retailer in last twelve months. The company had distributed around five million catalogues, a figure which is unchanged from the previous year, and we now have 98 stores, an increase of twelve. As was widely reported in the media, merger negotiations with another catalogue retailer ended without mutual agreement.
It is true that this has been a difficult year,with a fall in trading profits, largely resulting from weaker consumer spending, but not helped by disappointing productivity levels in the stores. It. is also a cause of worry that production costs are continuing to rise. However, changes in the way we deliver to stores have led to considerable savings.
With the aim of improving customer service and shopping convenience, we have introduced a number of new services in the last twelve months. Shopping by internet was added to the existing telephone ordering facility, and the initial response to this has been good. In stores, there are now information screens for customers to check the availability of goods they want to purchase. Together with other existing systems, it will reduce queues and tell store customers when their orders are ready for collection. Thus far, this is giving positive results.
Another change.has been the placement of the traditional and modern catalogues with in a single catalogue. As a result,customers who used the Modem catalogue now have over 30% more products to choose from despite us dropping the less popular lines. Annual printing costs already show the benefit of this move,and sales are expected to start owing within the next year.
We have to change our plans for the coming year. It is clear that shoppers expect staff on stores to be both friendly and efficient. A．major programme to raise standards will be introduced at once, while the planned improvements to store facilities will be delayed for twelve months. The proposed interactive TV shopping service will not receive the go ahead, and neither will the planned redevelopment of the corporate headquarters.
Bennetts is changing fast, and we are confident that the newly appointed members of the management team will help us to improve sales within the next twelve months,even if there is no recovery in the economic climate. Our aim is to spend this time making sure that the company is as efficient as possible, and to delay our strategy of considering mergers and takeovers.
In the last year Bennetts has

A．opened a number of new stores.

B．merger with another catalogue company.

C．increased the number of catalogues it delivers.

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3 One improvement in the last year is that Bennetts has managed to

A．spend less on manufacturing.

B．increase productivity.

C．reduce distribution costs.

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