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简答题 中级
2014-03-18

B: What is important when…?
Maintaining the popularity of a product among consumers
·High quality
·Discounts
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答案解析

I choose topic B--what is important when drawing up logistics strategies. Concerning this topic, there are three items I want to mention here.
In the first place, high quality of products is the basis of the sales. When the consumers buy the product this time, they find it is practically useful. Next time, they will intend to buy the same product. While, if the product cannot meet their expectations, they may get disappointed, and as a result, they would try other brands of products.
Next, it is important to offer discounts to regular customers. By offering discounts, a company can make its existing customers happy and remain loyal to the company's products.
Last but not least, after service is also important item. Successful businesses try to supply service and follow-up in a timely manner to retain their customers. If a business is losing customers, it will lose profits.
To sum up, high quality, discount and after service are all important elements when maintaining the popularity among consumers.

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