Sometimes, the reference groups have the most impact on the purchasing process, so a retailer must pay much attention to the reference groups composed by

A．family members.

B．suburbanites.

C．city dwellers.

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参考答案

通过Those reference groups that are face—to- face have the most impact on the purchasing process可知，那些容易面对面交流的顾客群体容易影响购买行为，因此只有A项中的家庭成员是最符合这个群体的。

1 第(8)题______

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2 For the customer with much self-confidence, the purchasing process is

A．endless.

B．long.

C．short.

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3 When the consumer thinks of alternatives and makes a final decision．the most important individuaI factor will be

A．personalities．

B．motives．

C．performance．

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