单选题
中级
2014-03-18
When the consumer thinks of alternatives and makes a final decision．the most important individuaI factor will be
A．personalities．
B．motives．
C．performance．
参考答案
B
答案解析
由Motives ale critical when the consumer ranks alternatives and makes a final decision可知，购买 动机是影响他们做购买决定的重要因素。
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A．performance．
B．interests．
C．class consciousness．