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单选题中级

2014-03-18

According to the author, the most important social factor in purchasing process is

A．reference groups.

B．social classes.

C．culture.

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参考答案

C

答案解析

由原文“From a retailing perspective，the nOrlTlS or standards of behavior that ale influenced bv culture are most important．”可知，文化对于购买过程的影响是最大的。

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