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2013-12-17

  In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree OR disagree with this? Write an essay of about 400 words to state your view on the following topic:
  Should Advertisements Be Banned? 
  In the first part of your essay you shoud state clearly your main argument, and in the second part you.sholdd support your argument with appropriate details. In the last part you   should bring what you have written to a natural conclusion or make a summary.
  Marks will be awarded for content, organization, language and appropriateness. Failure to follow the above instructions may result in a loss of marks.
  Write your essay on ANSWER SHEET FOUR.


参考答案

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答案解析

  近年来,越来越多的广告涌入到我们的生活中,一些广告甚至对年轻人产生了负面的影响,所以有些人建议禁止广告。题目要求考生写一篇文章来阐述自己对于这一话题的观点。
值得注意的是,对于此类话题,考生不一定非要采取完全同意或者完全反对的态度,折中的态度也是很可取的,例如本题的一个可行的观点就是“完全禁止广告是不现实的,应该加强广告的规范和管理”。
但是无论是哪种写法,要想论证深入、透彻,对于广告的优点和缺点都应该有所提及。即使是认为广告应该被禁止,也可以先扬后抑,先谈广告的优点,然后笔锋一转,论证它的弊大于利,所以要禁止,这样才  能写出深度。以下是文章的结构分析范例,供考生参考。
  ·开篇首先介绍写作背景,引出文章主题。
  ·中间部分可以从两方面对主题展开讨论:一方面给出广告的优点,如广告是很好的推销产品的途径。
  人们可以从广告中了解最新的产品等。另一方面指出广告给人们的生活带来的麻烦,如虚假广告误导观众等。
  ·最后给出自己的观点:完全取消广告不太现实,我们应该加强管理,充分发挥广告的优点。
  在本文的写作过程中,切忌说空话,要具体论述广告的优缺点,在文章结构布局时这两部分论述要保持平衡。
  参考范文
  Should Advertisements Be Banned?
  ④Along with the rapid progress of society,the advertising industry has undergone remarkable development。Every day we are surrounded by all kinds of ads and commercials,which have a profound influence on our daily lives.
  As a result,②there arises a fierce debate concerning the proposal that we should—ban all KINDSadveItisements.
  ⑨On one hand,some people are/n favor of the idea that advertisements should not be banned;instead,they should be fl/rther developed.They are of the opinion that advertising is a good channel which helps promote the exchanges of information.In all era of information,everyone Call benefit a lot from advertisements,not only the manufacturers but the customers.Moreover,
advertisements enable people to catch up with the amazing advance in all fields.
  From the mushrooming advertisements,people get to know some newest products and the end of consumption.Thirdly,advertisin9,to some extent,is not only all industry but an art.Many advertisements are elaborate works of art full of ingenuity and ,which render great spiritual pleasure to the viewers and add to the picturesque,scape.In a word,the advertisement is a blessing for modem people.
④Despite the benefits the advertisement has brought to US,many people strongly condemn it,saying that they have been fed up with all kinds ofrubbish ads.They call for a comprehensive ban on advertisements based on the following reasons.First of all,a majority of advertisements are fictitious and misleading,causing confusion in people’S daily life and even leading to the injry and death of some customers.Secondly,they bring many inconveniences And troubles to us For example ,are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently by ads?
Furthermore,the non—standard use of language in advertisements brings aboul irreparable damage to the integtily and purity ofour language,Consequently,it will exert a disastrous impact on the literacy of our younger generations.⑤In some people’S eyes,advertisements are just like the Genie out ofthe bottle.
To be frank,it is quite impossible for people to reach an absolute consensus 012 most controversial issues.To my mind,a total ban 01 advertisements iS not an ideal or practical choice.How Call we imagine all advertisements vanishing overnight?The demerits should by no means make US lose sight of the benefit advertisements have brought to US.A more workable and rational attitude should be adopted;that is,to eliminate the false and retain the true.⑥Always bear in mind the old saying:“Never throw away the baby with bath water.”
范文点评
①经常能看到以With the development of...来开头的学生习作,缺乏新意,此处做了一个小的改动,用Along  with the  rapid progress of society开头,增加一点新意。
②there arises a fiche debatcconceming the proposal that…意为“关于……的提议有严重分歧”,用来引出争论的“观点”,点出主题,是很好的句型。
③本段论述了广告的优点,以连接词0n one hand…Moreover…TllirmY…In a word为结构框架,观点明确,结构清晰。每个观点后有一两句话的补充说明,使文章显得不空洞。
④此处是一个让步状语从旬,起到承上启下的作用。
⑤此处运用了比喻的手法,将广告比喻成“恶魔”,表达鲜活生动。且此处的Genie与第二段末句中的blessing形成了鲜明对比,突出了人们对广告所持的不同态度。
⑥文章以名人警句、谚语等方式结尾,简单明了,说服力强,增加了文章的内涵,突出主题。同学们平时在练习各类话题作文时,不妨积累一些相关话题的名言警句,增加文章的亮点。

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