Questions 22 - 25
W: So, John, what' s different about Toms?
M : Well, Toms is really simple. For every pair of shoes that we sell, we also give a pair of way to a child somewhere in the world that doesn' t have shoes.
W: How did you come up with this idea?
M: I' ve set up five more businesses in the last eight years, mainly in media and technology. I was just a kind of worn out. I went to South America looking for some time to relax. When I went to a village, I knew that most of children didn' t have shoes. It just shocked me. I wanted to help them, but I didn' t just want to give them shoes once.
So I decided to create this business marvel that was idea three years ago and it hasn' t changed one bit since.
W: What does having shoes mean to those kids?
M: Firstly, it gives them self-worth. It's a sense of well in this commu-nities. It' s a passport into important things. A lot of kids cannot go to school unless they have a proper uniform. And a proper uniform includes shoes. Thirdly, some horrible foot diseases are completely preventable with shoes. It is actually my biggest focus.