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单选题 公共英语三级
2018-02-01

根据下面资料,回答题
About 10 years ago I met an advertising executive in New York who explained the difficulty of advertising a new brand of deodorant( 除臭剂)to consumers. "Most people never change their de-odorant, "I remember him saying. "They pick one brand when they are young, and stick with it for a long, long time. If it works, why switch?"
41)Once they have picked a type of phone, whether it´ s Apple its, Google Android or something else, it´s difficult, and often expensive, to switch. Consumers become comfortable with the interface and design of the phone and the apps they have purchased on that platform.(42
That is why the race to pull in smartphone buyers is going to be especially severe over the next 18 to 24 months.(43)there are still hundreds of millions of mobile phone owners around the world who have yet to move from a standard mobile or feature phone to its smarter, more intelli-gent big brother:the smart phone.
Yet the change is happening at a much quicker pace than technology analysts and companies originally theorized. A report issued this week by Nielsen, the market research firm, found that among Americans(44)55 percent opted for a smart phone. This is up from 34 percent a year ago.
At this point, who will lead that market is not up for debate. Android has been growing at a pace no one could have imagined, even Google. The company said this week that it now activates more than 500,000 Android devices each day.
Mr. Llamas said Apple, which changed the smart phone game in 2007 when it introduced the iPhone, potentially has a ceiling with consumers as its mobile phone is often more expensive than those of its competitors.
Although millions of customers flock to Apple products for their beauty, simplicity and power-ful brand, many can´t afford a new iPhone. This could change(45)as some analysts ex-pect.
"Right now the iPhone only comes in one flavor; it´ s not like other Apple products like the iPod where there are several different sizes, shapes and prices, " Mr. Llamas said. lamas said.
A.Although it may seem that everyone owns a smart phone these days,
B.if Apple offers a less expensive model of the iPhone later this year,
C.If it works,why switch?
D.who purchased a new mobile phone in the last three months,
E.The smart phone race is still raging.
F.The same theory can be applied to customers who are making the switch to smart phones today.
G.iPhone is too expensive for most people,
第(41)题选

参考答案

F

答案解析

参考译文
大约十年前,我在纽约遇到了一位广告公司执行官,他跟我解释向消费者推广一种新品牌除臭剂很难的原因:“大多数人从未换过他们的除臭剂。”我记得他说:“在年轻的时候,他们选择一个品牌的产品,然后坚持很长、很长的时间。如果它效果不错,为什么要换呢?”
同一理论也适用于当今正在更换智能手机的顾客身上。一旦他们选择一款手机,不管它是苹果iOS、谷歌安卓还是别的什么系统,更换手机对他们来说非常困难,也很昂贵。消费者已经习惯了手机的界面、设计以及他们在那个平台上购买的应用软件。如果效果不错。为什么要更换呢?
这就是为什么在接下来的18个月到24个月里,吸引智能手机买家的竞争将会异常激烈。尽管看起来现在人人都拥有一部智能手机,但是世界各地仍然有成千上万的人将把普通手机或个性手机换为更为聪明、更为智能化的大哥大:智能手机。
然而这种变化速度比技术分析师和公司原本预计的要快得多。本周,尼尔森市场研究公司发布的一项报告发现,在最近三个月购买新手机的美国人中,55%的人选择了智能手机,与去年的34%相比,有了增长。基于这点,谁能引导市场不存在争议。安卓手机已经以人们难以想象的速度发展,即使谷歌也想不到。安卓公司上周说,现在每一天它都能激活50多万部手机。
骆曼斯先生说,2007年,苹果公司引进iPhone手机,改变了智能手机的游戏规则,但因为它的手机往往比它的竞争者更为昂贵,限制了潜在的消费者。
尽管数以百万计的顾客因美观、简洁大方和强大的品牌而购买苹果公司的产品,但许多人却买不起一部新的iPhone手机。一些分析师预测,如果苹果在今年晚些时候提供一款价格更为低廉的iPhone,这种情况会有所改变。
骆曼斯先生说:“目前,不同于苹果的其他产品,像iPod有好几种尺寸、形状和价位的产品,而iPhone只有一种款式。”
答案及解析
前段提到了因为怕麻烦,顾客不愿意轻易换除臭剂,联系上下文,接下来作者要讨论顾客更换手机的问题,即文章的主题,所以选F。