英语六级
Next month Britons will have yet more smartphones to choose from, when devices from Wiko, a two-year-old French company, go on sale. Wiko hopes that its phones, which in France start at around 70 Euros, will be as popular across Britain as at home. In 2013 nearly 7% of French first-time smartphone-buyers chose a Wiko. In early 2014 the firm claims to have been the second-biggest vendor in France.
Wiko is not alone. In both rich countries and poor ones, cheaper smartphone brands are making inroads. Demand for costly phones, mainly in developed economies, is slowing, but that for less expensive devices is booming. People who will buy their first smartphones today perhaps care less about the brand and more about price than the richer, keener types of a few years ago. They are likely to pay less for a nice new smartphone than they did for their shabby old phone, because the cost of making smartphones has decreased.
The declining cost of making phones means that buyers are getting more for their money. Two years ago the median price of a smartphone was $325. Last year it was $250. This year it may be $200. The cheapest phones will become cheaper still.
All this is great for smartphone-buyers everywhere. It is less good news for the market leaders, Apple and Samsung--the only vendors making much money. Apple may evade being influenced by its operating system and apparently exceptional brand, although it has lately been selling cheaper iPhones. Samsung, which dominates the market for phones running on Google´s Android operating system, may be more vulnerable.
Granted, Samsung makes cheaper devices as well as dearer ones, and it can afford some slimming of its margins. But its problem, Mr. Jeronimo, a researcher from Intemet Data Center, says, is that it carries lots of costs, in research and development and in marketing,that cheaper rivals do not.
Samsung is doubtless wise to this. Hence its attempt to push beyond the smartphone, into smart watches and wristbands, connected domestic appliances and the business market. The weather of Mobile-phone brands is variable: ask Ericsson, HTC, Motorola and Nokia--the previous successful brands. Samsung has spent buckets of gold building its name. It will not want to be replaced by the Wikos of the world.
From the first paragraph, we learn that __________.
A.Wiko has dominated the smartphone market in Britain
B.Wiko produces low-end smartphones
C.Wiko plans to cooperate with local smartphone manufactures in Britain
D.Britons show their passion for Wiko
下个月,英国人民将有更多的智能手机可供选择,因为下个月Wiko的产品就要在英国上市销售了。Wiko是法国的一家成立仅两年的公司,它的产品在法国的最低售价只有70欧元。Wiko希望能够在英国复制它在本土的成功。2013年.在法国首次购买智能手机的人群中,7%选择了Wiko。而在2014年年初,Wiko宣称其已成为法国的第二大手机厂商。
Wiko并不是个例。无论是在发达国家还是发展中国家,廉价手机品牌都正在大举进军。在发达国家,对高价位手机的需求正在减少,而对中低价位手机的需求正在急剧增长。现在才开始购买智能手机的人们,可能原来使用的也只是简单的功能机,所以比起前几年富人、极客们关注的品牌,他们更关注的是价格。因为制造智能机的成本猛跌的缘故。人们可以以很低的价格买到优质的新型智能机,甚至比他们那些简陋的旧手机价格更低。
智能机成本的降低意味着消费者得到了实惠。两年前。智能手机的中间价为325美元,去年为250美元,今年可能降至200美元。这一降价的趋势还会持续下去。
上述一切对于全球的智能机消费者来说都是好消息,但是对于智能机市场的领导者苹果和三星——仅有的两个挣大钱的卖家来说却并非什么好消息。也许苹果可以依靠其独立的操作系统和超凡的品牌来免受影响,但是安卓智能机的主导者三星可能就显得比较脆弱了。
的确,三星可以同时经营各个价位的智能机,而且也可以承受一定程度的利润下降。但是三星真正的问题,正如互联网数据中心的研究者杰诺尼摩所说,在于其研发和营销方面的巨额开支,而它那些提供廉价手机的对手们则没有这样的困扰。
很显然,三星对此做出了明智的应对。它正试图把经营范围从智能手机扩展到智能手表,智能手环和物联网领域。智能手机市场风雨莫测:爱立信,HTC,摩托罗拉和诺基亚就是前车之鉴。三星费尽心血打造自己的品牌,它可不会让Wiko这样的廉价手机品牌轻易地篡位夺权。
解析
细节题。根据题干关键词定位到第一段。根据Wiko hopes that its phones,which in France start at around 70 Euros…可知,Wiko智能手机的起始销售价格很低,可判断其生产低端智能手机。因此,正确答案是B。
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