In a department store, the purpose of prestige pricing__________.

A．demonstrates the bad quality of these items

B．gets them to purchase some other articles

C．earns some dirty money from these items

D．persuades the rich customers to buy

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参考答案

答案解析

本题的意思是高定价的目的是什么。关键词是the purpose ofprestige pricing，从第三段可以看出，高定价的目的是宣扬他们产品的特殊性，与同类产品不同，从而吸引有钱的顾客，故D项为正确答案。选项A的意思是演示低价格产品低劣的质量：选项B的意思是说服顾客去购买其他产品：选项C的意思是牟取暴利；这三项均与事实不符。

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1 Odd-pricing method__________.

A．is often used with very expensive items

B．is only effective on potential car customers

C．is the most popular way of pricing a product

D．is the most effective way of selling low priced products

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2 In a bidding transaction,__________.

A．the buyers search from place to place for desired object

B．the government selects the best items

C．the government transacts with an individual

D．the sellers compete with each other for the bid

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3 根据下面材料，回答题。
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today's prosperous societies the distinction has become blurred because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty good in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way. Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them.
Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard ser-vice, such as life insurance, for which most people will usually not bother shopping.
A word processor can be looked on as satisfying__________ rather than__________ if it becomes the only means to an end.

A．a want, a need

B．a need, a want

C．a machine, a tool

D．a tool, a machine

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