根据以下内容，回答题。 
Cross-cultural Communication in Business Negotiations 
Business Weekly by Dr. Rod Steiner November 2006 
The importance of effective cross-cultural communication during business conferences or ne-gotiations is often unappreciated. And yet it is not just the immediate outcome of the negotiation which is at stake but also the possibihty of a positive, ongoing business relationship. 
Here's a simple example:"don't mix business and pleasure," we say, thinking ourselves to be efficient and "virtuous". But trying to negotiate with that attitude in some other cultures may well cause consternation in your host. This in turn will result in cross-cultural irritation and may well put future relationships under a cloud. So, the first rule should be to study the culture of the people with whom you are going to negotiate. 
Dr. Rod Steiner, assistant lecturer, Department of Business Studies, South Australian Institute of Technology. 
South Australian Institute of Technology 
Department of Business Studies 
44 Berwick St. 
Adelaide, Australia 5066 
November 24,2006 
Dear Dr. Steiner, 
I read your article "Cross-cultural Communication in Business Negotiations" with a great deal of interest. I am a postgraduate language/business student at the University of Adelaide, and I have also had some experience living and studying in Japan. 
You are absolutely right when you highlight possible"cross-cultural irritation". In our culture,we would never associate business transactions of any type with drinking alcohol and going to nightclubs. However, that's more or less the normal way of doing things in Japan. 
I hope to specialize in this area of study -- I mean, in cross-cultural communication – and that's why I have chosen also to study some foreign languages. If you have any suggestions for fur-ther reading, could you please let me know? 
Thanks for your attention. 
Julie Luddon 
What does the article suggest?