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单选题中国农业银行

2016-05-02

The expression "greater tolerance" (Para. 1 ) refers to

A． greater willingness to accept social change

B． quicker adaptation to changing circumstances

C． more respect for different beliefs and behavior

D． greater readiness to agree to different opinions and ideas

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参考答案

C

答案解析

【答案】C。解析：由第一段以及常识可知，社会容忍度指的是对不同观点、信仰、行为等的尊重。

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1 Social change is less likely to occur in a society where people are quite similar in many ways because

A． people there have got so accustomed to their conditions that they seldom think it necessary to change

B． people there have identical needs that can be satisfied without much difficulty

C． people there are easy to please

D． people there are less disputed

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2 根据以下材料，回答题
Advertisers tend to think big and perhaps this is why they' re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each
year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap.
But we get the wrong idea if we think the only purpose of advertising is to sell goods. An-other equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would ob-tain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted, It is hardly possible not to read advertisements these days. And what fun they often are,
too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution
to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many
broad-cast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about
any- thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and
dis- patch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into
human nature. It's the best advertisement for advertising there is!
What is the main idea of this passage?

A． Advertisement.

B． The benefits of advertisement.

C． Advertisers perform a useful service to communities.

D． The costs of advertisement.

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3 The attitude of the author toward advertisers is

A． appreciative

B． trustworthy

C． critical

D． dissatisfactory

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