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FOOD   TECHNOLOGISTS   REQUIRED

 0   For all the diversity of the people who work at WP  Foods , there is one

 00  single thing that unites to us all : a passion to create something special

 34  and a determination to be the best in whatever we do . We’ve been

 35  producing high-quality foods for over than a century , and we travel to the

 36  ends of all the earth to create the next generation of foods and drinks so

 37  as to give delight our millions of customers . And thanks to our dedicated

 38  staff , our much-loved brands just keep getting on better . We are now

 39  seeking to appoint as innovators to manage a number of new teams in

 40  the organization . Applicants must have qualified a research degree in

 41  Food Technology plus at least four years’ industrial experience . We

 42  need people with a high level of their team spirit who show themselves

 43  be capable of explaining technical concepts to non-technical people.

 44  Those appointed will spend significant amount of time in other countries

 45  for seeking new ingredients , but will also have a major influence on

     change throughout the business.

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THE  COST  OF  NOT  TRAINING

0   Training is not a cost . It’s an investment . It really doesn’t matter that what we pay

00  for an investment . What is relevant is what we get in return . One of the easiest

34  ways is to put an organization’s future at risk would be to view training primarily as

35  a cost , and therefore provide with substandard training that operates only as a

36  temporary solution . Many companies attempt to quantify as the results of training. For

37  example , a person paid $50,000 a year who wastes just one hour a day costs the

38  organization between $6,250 per year . So if the organization sends 25 people for

39  training and they all receive the same benefit , this would equal from $156,250

40  savings per year . A few of years ago , training , apart from showing employees

41  what the basics of doing the job , was an optional extra for most organizations .

42  Today this is no longer than the case . If we continue doing what we do in the same way ,

43  most of us and our organizations will become obsolete within the five years . This is

44  because of our competitors are helping their staff to become more effective through

45  training . They understand that if the real price of not training is the company falling

    behind as a result .

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INCREASING  CUSTOMERS  LOYALTY

 0  Customers are not revolutionaries. They are attracted to be the certainty of knowing that

00  what they buy it will be good value for money or will perform a particular task effectively.

34  They are cautious but their loyalty , without once achieved , is the key to business success.

35  Brands can help to create customer loyalty by providing us a signpost to certainty and

36  safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts

37  so that the product is being bought . Unfortunately , only a small number of products have

38  reached to this level . While everyone in business is aware of the need to attract and

39  retain customers , that they often overlook the second , more important , half of the

40  equation . In the excitement of beating against the competition and securing orders,

41  managers often fail to ensure that the customer remains a customer . It has been

42  estimated that since the average company loses between 10 to 30% of its customers

43  every year and this only recently have organizations started to wake up to these lost

44  opportunities and to calculate the financial implications . Established customers often

45  buy more and, in the addition , they may also provide free word-of-mouth advertising.