A: You see, the former personnel manager resigned  two weeks ago, we just cannot manage without a  personnel manager. To fill the vacancy, we are going to advertise the post.
B: Good idea! Nowadays advertising is one of the most common methods of attracting applicants.
When advertising a job opening, the choice of publication is important.
A: I agree with you. When choosing a publication, we should consider its readers. We should make sure whether it is directed to a wide range of readers or just to a particular group. Besides, it's  also important to consider advertising fee. The advertising  cost  should  be  reasonable  and affordable,  somewhere  around the company's budget.
B: Exactly. So, in our case, we should choose a
local publication instead of a national one. As a
commercial and cultural center, we have a lot of
talents here. What do you think of an influential
local newspaper?
A:  It's undoubtedly an ideal choice.  Newspaper advertising is the cheapest way of reaching large numbers of readers  of various  backgrounds, including the general public, our potential job applicants and clients.
B: Yes. Besides, as an influential newspaper, its advertising staff's ability and creativity can be guaranteed. Then the money we invest will surely pay off.
A: Yes.   It's  important  to  insure  that  our advertisement effort is cost-effective. To recruit the right person, we should also consider thecontents of the advertisement.,
B: In my opinion, besides the basic information as time, place and contact address, the description of applicants' qualification and the specifications of the openings should be included, because it can cut down the number of applicants, attract the desirable ones and thus reduce staff turnover.
A: Yes, to attract ideal applicants, it's also necessary for  our  job  advertisement  to  show  the responsiveness of our company to the job and career needs of the applicants.
B: Exactly. Besides, this is also a chance to publicize the image of our company.  To publicize our company,  the advertisement should be well designed and cover general information of our company.
A: I cannot agree more.
Follow-on questions
Yes.  In a company with potentiality, you can expect new opportunities for career advancement,handsome salary and other material success which ensure comfortable life.
Yes. A challenging job will get you improved and competitive in your range of knowledge, abilities and skills. Being competitive will then bring you new chances and success in the society with fierce competition.
Yes.  A challenging job pushes you  to be  competitive. Being competitive in your job will  give you a sense of fulfillment and confidence,  which in turn will have positive influence on your life and career.
The interpersonal relationship among colleagues and that between the employer and employees are mentally and spiritually crucial to one and will affect the development of one's career.