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2014-03-17

me the whole wold. What a great gift is!"

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IS。此处为感叹句“多么伟大的礼物”，呼应标题。

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1 回答题：
  An exhibition is an excellent way of genera-ting new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. An exhibition should be seen as an integral element of an overall sales and marketing campaign.Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. (0) __G___
    If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. ( 8 ) An exhibition is an ideal and highly effective platform for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prfor to an exhibition.(10)
    (11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.
    Valerie Thompson, marketing director of Reed Exhibitions, says: "We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event.(12)"
A．A number of exhibition organizations also provide free guides and .services.
B．Lead times for publications can be anything from 6 to 24 weeks before publication andit is essential that details are sent in time.
C．Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.
D．Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.
E．Make sure that any mail sent out about your company has details of your participation.
F．The cost of exhibition space, transportation, and other related issues need to beconsidered well in advance.
G．The success of any show is greatly influenced by the way exhibitors market themselves.
第(8)题______

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2 第(9)题：________

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3 第(10)题：________

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