单选题
初级
2014-02-27
Why are small shopkeepers used to illustrate relationship marketing?
A．Their success depends on their relationships with their customers.
B．They keep information about their customers on computer.
C．They were the first to use the term relationship marketing.
参考答案
A
答案解析
A。文中第二段“Small shopkeepers have direct knowledge of regular oustomers and become familiar wim their needs．1ikes and dislikes．…
Over time，a bond of loyalty is likely to develop between shopkeepers and regular customers．”意为“小生意商对他们的常客十分了解，熟悉他
们的需求，喜好……长此以往在他们之间建立起一种信任度”。
Over time，a bond of loyalty is likely to develop between shopkeepers and regular customers．”意为“小生意商对他们的常客十分了解，熟悉他
们的需求，喜好……长此以往在他们之间建立起一种信任度”。
你可能感兴趣的试题
A．they underestimated the true value of customer loyalty.
B．their customers didn't want them to collect information.
C．they didn't need to find out about individual customers.
A．they can become more widely known.
B．they can respond to suggestions from customers.
C．they can identify the shopping habits of customers.
A．People who only make cash purchases.
B．People who don't shop very often.
C．People who have had bad experiences with shops.