These people are targeting a relatively small number of discerning cli-考呗网

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单选题These people are targeting a relatively small number of discerning clients.

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A The term is less effective, however, in areas where style and fashion play a smaller role.
B The product hidden behind this attractive exterior may be exactly the same as an item selling for half the price, and shoppers may be quite aware of this.
C The results suggest that the term 'premium' means very little to consumers.
D A fifth of them went further, and dismissed the very word as simply a way of loading prices.
E It follows that price and utility are not the only factors in play when it comes to purchasing decisions.
F With such an incentive, the challenge for marketers is to find the triggers that
can turn an ordinary product into something consumers will accept as premium.
G The survey found that consumers were prepared to pay top prices for speciality
items, just as long as prices for everyday products remained low.
H When they succeed, marketers are able to charge high prices for the resulting product.
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