In the third paragraph, it is suggested that marketers

A．A should devise stricter social and financial categorie

B．B need to attract new categories of customer

C．C should have a greater input in the design of product

D．D need to expand their areas of activit

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1 What development is mentioned in the fourth paragraph?

A．A Product design is becoming secondary to ethical consideration

B．B A company's reputation is growing in importance over its brand

C．C Ethical considerations can lead to effective innovatio

D．B Competitiveness is becoming harder to maintain over tim

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2 What comment is made in the fifth paragraph?

A．A The challenge facing marketing may be impossible in the long ter

B．B Marketing activity should move away from traditional goal

C．C Conflicts confronting marketing may be less extreme than expecte

D．D Marketing should focus on promoting goods which last longe

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3 According to the final paragraph, businesses now need to

A．A revise certain aspects of their activit

B．B conduct research into the efficient use of man-made resource

C．C ensure their range of investments is ethica

D．D communicate new sets of values to customer

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