HUMAN RELATl0NSHIP
Trigger Your Customer's Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific.  If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard, If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I' d like to introduce a tip. Be sure your word pictures are  dramatizing benefits and not describing features. People don't really care a bout the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sal